![]() We know your need for porn, and RedTube is the shrine for your sexual salvation. Our site is dedicated to all you porno lovers out there. She added: "But in the Chinese market, the fascination with American icons is so strong that even though the repressiveness of the government has precluded us from publishing a Chinese edition of the magazine or distributing Playboy television there, the market demand is sufficiently great that we have started to distribute Playboy-branded apparel and accessories into the mainland through a Hong-Kong company.Welcome to RedTube, the Home of Videos Porno. When the technology is ready, we follow that opening with home video and pay-TV." We then follow with the licensed apparel, watches, fragrances and athletic shoes. "Last year, we launched a Polish edition and in November, we'll begin publishing our 17th edition, in South Africa. "Historically, Playboy's expansion into a country starts with the launch of a new international edition of the magazine," Miss Hefner said. Whatever its reputation on the embattled field of sexual politics, Playboy and its rabbit logo enjoy a product recognition nearly as universal as Mickey Mouse ears. But people will rent or buy a Playboy video because of the brand." "Nobody will go to a movie because it's Paramount, but because they want to see Eddie Murphy. "We think Playboy - not unlike MTV, CNN and Disney - is one of the few international entertainment franchises that can go beyond being the producer of individual shows," Miss Hefner said. The Spanish cable operator Taurus is expected to begin airing Playboy programming by the end of the year. The HBO-Cinemax network, which covers Latin America and the Caribbean, and Italy's Telepu are the first to enter into these agreements. In return for supplying the networks with two hours of programming, Playboy has a set block of air time in which to market its own brand products, such as home videos and one of the 16 editions of the magazine published worldwide. In the past six months, Playboy has moved from becoming merely a seller of programming to foreign broadcasters to an active network partner. Since Miss Hefner took the corporate helm five years ago, she has brought in a new management team, dropped such losing enterprises as the ill-fated Games magazine and the entertainment events business, and tried to impart a more upscale image to its licensing partners - abandoning, for example, the profitable but unappealing Playboy air freshener. ![]() They are producing niche programming and the more markets they can sell to, the better off they are." "Interestingly enough, most of the Playboy programming in Europe is shown on over-the-air TV, not on a pay-per-view basis," said Dennis McAlpine, media analyst with Josephthal, Lyon & Ross in New York. While conflicting cable regulations in the United States and slow home video sales have clouded prospects for the short-term, European viewership is on the rise. The fastest-growing sector and the biggest potential for revenue and profits is in home video and pay-TV." She added: "Whereas the magazine business is still a large one for us, it's already mature. "What we found is that we are able to take classic genres of television - whether a dramatic soap opera, magazine format show or music videos - and put a Playboy spin on them for the international market." "Starting in 1989, as we saw the clear trend toward privatization of television and satellite delivery overseas plus the growth and penetration of VCR ownership both in the Far East and Europe, we felt that there ought to be some opportunities for Playboy to take its programming niche and brand outside of the U.S." she said. Also in the works is an interactive video calendar, a collaboration with Sierra telemarketing. IBM's Multimedia Publishing Studio is designing an interactive CD-ROM based on the magazine's interview series. Philips is creating two new interactive compact disk titles, known as CD-I, one for this year's 40th anniversary of the magazine and another on massage. In a recent interview, Christie Hefner, Playboy's chairman and chief executive, detailed her strategy for reaching overseas viewers and developing interactive video. Despite "disappointing" 1993 sales of $215 million overall, the international TV and home video division reported an 80 percent gain in sales to $9.8 million. Last year alone, audiences for Playboy programming jumped from 17 countries to 64. Alternately lauded and vilified over its 40 years of existence, Playboy magazine and its parent company, Playboy Enterprises Inc., have embarked on a major global video expansion, including partnerships with Philips Electronics NV and International Business Machines Corp.
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